Enjoy 10% discount on the upcoming Coach Training Programme - March 2026: view more information here: AoEC Practitioner Diploma in Executive Coaching
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450+ trained executive coaches

Building a Thriving Community of Executive Coaches in Africa

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Why Career Connections for Your Coaching Certification?

“As a leader in today’s very dynamic business
environment, I found the executive coaching
sessions very useful and transformational in helping solve business issues faster and to focus on the possibilities. It also made me a better listener to get the dynamic insights that are necessary to get the best out of the teams and direct my energy to motivating  the growth of the high potential employees and ensure a high-performance culture in the organisation.”

Jane Karuku

Group MD & CEO, EABL

“My diploma experience was a holistic experience with learning; about yourself, from fellow participants, from faculty… It’s what I call, 360° learning.”

David Bagenda

Senior Director Finance, Mastercard Foundation

"I honestly think every executive needs to go through this programme. The value in understanding yourself, the value in self-management, is so beneficial for an organisation, especially in this time of a lot of change."

Millicent Onyonyi

Executive Coach, Corquest Limited

Graham Villiers-Tuthill

Former Marketing Director, EABL
Managing Director, Diageo (Germany, Austria, Switzerland)

“I found the Diploma in Executive Coaching with Career Connections to be a truly enriching experience.  It combined a theoretical approach to coaching with dynamic practical learning and expert facilitation.

“This programme is amazing as you learn so much more than coaching; you learn about yourself, constantly reflecting on ’who am I and how do I coach?’ and that positively impacts your journey as a coach.”

Ana Fernandes

HRD, Coca-Cola Mozambique

“The Diploma journey starts with ‘Aha’ moments... you discover things you never thought existed at personal level and with others. “

Paul Kasimu

Founder & CEO, C Suite Impact Consulting Ltd

“The AoEC Diploma with Career Connections genuinely shifted how I lead and coach. It deepened my self-awareness, strengthened my coaching muscle, and helped me hold space for leaders navigating real transformation. The mix
of rigor, humanity, and practical tools was exactly what I needed, and I use those frameworks often in my role as a digital transformation specialist.”

Waithera Kabiru

Digital Hub Lead, Diageo

Take the first step toward discovering your own signature presence as an executive leader

VIEW MORE ABOUT AoEC
why CAREER CONNECTIONS?
Best-in-class service
Understand the African market
Purpose-driven firm
Global partnerships
Your strategic talent partner
Integrate people data across solutions
Best-in-class service
Understand the African market
Purpose-driven firm
Global partnerships
Your strategic talent partner
Integrate people data across solutions
Meet the AoEC Africa Faculty
Founder | Executive Coach | Faculty, AoEC East Africa
Madeleine Dunford
Founder of Career Connections, leading executive assessments and leadership development for 25+ years. Introduced Hogan, Morrisby, and LVI tools to Africa. ICF-accredited coach, AoEC faculty, and Systemic Team Coaching Master Practitioner. Holds a BA (Hons) from the University of York, an MSc (Distinction) from the University of Edinburgh, and a Leadership Development Certificate from Harvard.
Executive Coach | Coach Supervisor | Faculty, AoEC East Africa
Sophie Bruas
Executive Coach, Coach Trainer, and Supervisor. Develops executive coaches and ensures high coaching standards. Influenced by the Co-active Coaching Model, coaching leaders across ICDC, Nielsen, World Bank, and more. Accredited by ICC (UK) in Coach Supervision. Holds an MSc from the University of Manchester and a degree in Logistics Management from the University of Paris XIII.
Executive Coach | Coach Supervisor | Faculty, AoEC East Africa
Anyima Okundi
Executive Coach with corporate experience at British Telecom, Halifax Bank, Standard Chartered, and The House of Commons (UK). Entrepreneur for 15+ years, coaching senior leaders at AMREF, Akili Dada, and Kenya Bankers Association. Certified in Hogan, LVI, Systemic Team Coaching (AoEC), with a PGDip in International Business from University of Surrey and a BA in Economics from University of East Anglia.

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